Benno Bikes expands administration with Kalliwoda rent
By Jo Beckendorff
DEL MAR, Calif. (BRAIN) — With Uwe Kalliwoda, Benno Bikes founder and managing director Benno Baenziger has introduced an skilled business participant into the group, who after an in depth profession and two-year time-out, will turn out to be an actively concerned accomplice.
Baenziger stated Kalliwodo, a former Accell supervisor, needs to pay attention once more on his area of design and advertising and marketing: “With Uwe, I’ve a accomplice on board who, together with his business expertise, will be capable of actively assist us within the gross sales, finance and provide chain sectors.”
Baenziger and Kalliwoda have identified one another since 1993 when Baenziger made his debut at Eurobike as co-founder and managing director together with his cruiser and mobility model Electra (together with Townie), which is now owned by Trek Bicycle. Subsequent door, Kalliwoda exhibited as co-founder and CEO of the sporty model Ghost Bikes, which is now a part of the Accell Group.
After the sale of the Electra Bicycle Firm in 2014 and a brief break, Baenziger returned with Benno Bikes. He describes the merchandise of his city e-bike model, based in 2015, as follows: “Good trip, attractiveness and nice cargo functionality.”
Since phrases like “utility bike” or “cargo bike” didn’t attraction to him, the native Swiss dwelling in California created the time period “Etility Bikes.”
“Add utility and agility to an e-bike – and you find yourself with Etility. Our Etility bikes should not unwieldy and heavy, however agile and sporty and nonetheless very helpful in on a regular basis life. They’ll carry far more than standard bikes.”
After the sale of Ghost Bikes, co-founder and managing director Kalliwoda made a profession with the model’s new guardian, Accell Group. From 2009 to 2011, he managed Ghost Bikes and the bicycle body manufacturing facility Delta Metallic Know-how Ltd. in China, which was then a part of the Accell Group. In 2012 he was promoted to president of Accell Asia in Taiwan. From 2017 till his departure from Accell in 2018, he was each Ghost and Delta Metallic Know-how Managing Director. Delta Metallic was bought by the Accell Group in 2019.
Since 2017 Benno Bikes can also be formally represented in Europe. The managing director of Benno Bikes Swiss GmbH, Samuel Weishaupt, is a distant relative of Baenziger. Weishaupt first established the model in his dwelling nation Switzerland adopted by Germany, Austria and Northern Italy. To allow progress exterior Switzerland and particularly within the EU, he and his group have arrange a duty-free warehouse near the border in Lustenau, Austria. With this in thoughts, a number of wholesalers and distribution companions in different EU international locations have been received over for the younger e-bike model.
With the progressive model poised for its subsequent stage of progress, Baenziger now not needs to run the enterprise alone. In response to him, the event of his former model Electra has taught him that “from a sure level on, you possibly can’t and should not do every little thing alone anymore”. As well as, as a designer he now not feels snug having to cope with more and more difficult monetary and gross sales points: “So as to have the ability to proceed to deal with design and advertising and marketing, I would like a gross sales and monetary skilled who has my again and whom I can belief. That is why I am thrilled to have received over my long-time pal Uwe Kalliwoda for this activity.”
In view of the additional enlargement of the enterprise in Europe, it would even be good to have Kalliwoda figuring out of his residence in Austria. Thus Baenziger himself will as soon as once more focus fully on e-bike designs and the related enlargement of the modular add-on elements in his dwelling in Del Mar, California.
For the reason that Etility Bike vary can thus be tailor-made to the person wants of the client, Baenziger and Kalliwoda, along with Weishaupt and Group, will proceed to work with the IBD channel.