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Bike to Work Week a Good Time to Focus on Road Safety Initiative

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Bike to Work Week a Good Time to Concentrate on Street Security Initiative

BENTONVILLE, Ark., Sept. 23, 2020 /PRNewswire/ — Bike to Work Week is Sept. 21-27, an excellent time to remind Arkansas motorists and bicycle riders about new laws that impacts their every day commutes in addition to a year-long initiative by the Arkansas Good Roads Basis referred to as Good Roads are Secure Roads that goals to coach concerning the new regulation.

Seventy-four p.c of Arkansans say bicycles might be each practical and leisure, in response to an Atomik Analysis survey of 1,005 Arkansans from June 26-29, 2020.

Regional investments in biking infrastructure and the elevated need for a wholesome way of life as a result of pandemic have pushed a surge in using bikes. With the convergence of bicycles on the highway, security is of the utmost significance.

The brand new Arkansas laws states that folks using bicycles can deal with a cease signal like a yield signal and a purple mild like a cease signal when there is no such thing as a oncoming site visitors. Bike riders should nonetheless wait their flip at a cease signal or a purple mild if there are different autos, cyclists or pedestrians forward of them. Nevertheless, if these intersections are clear, they’re free to utilize the brand new regulation and proceed with warning.

“This new regulation helps maintain individuals using their bikes secure by permitting them to make their method by way of intersections extra shortly,” mentioned Joe Quinn, government director of the Arkansas Good Roads Basis, which oversees the Good Roads are Secure Roads marketing campaign. “The laws additionally helps maintain site visitors shifting on our streets, one thing that advantages all of us as our state’s inhabitants grows and extra motorists and cyclists be part of us on the roads.”

Many bike riders and motorists are unaware of those new guidelines. Seventy-six p.c of Arkansans didn’t know {that a} bike owner may yield/decelerate at a cease signal if there was no oncoming site visitors, in response to the survey. Eighty-one p.c of Arkansans didn’t know a bicyclist may cease after which go at a purple site visitors mild if there is no such thing as a oncoming site visitors.

Good Roads are Secure Roads, an effort of the Arkansas Good Roads Basis and funded by way of grants from the Walton Household Basis, goals to coach motorists and other people commuting by bicycle concerning the new regulation.

The marketing campaign focuses on 4 key messages: upsurge, security, regulation and financial development. Upsurge refers back to the enhance in bicycle utilization in Arkansas.

“We’re actually focusing in on these factors as a result of all of them work collectively; extra individuals using bikes has led to a necessity for extra security consciousness in addition to a greater understanding of the foundations of the highway,” Quinn mentioned. “Extra individuals using bikes in well-integrated biking communities additionally results in financial development, one thing that ought to be essential to everybody.”

The Northwest Arkansas financial system receives greater than $137 million in financial advantages on account of bicycling yearly, in response to a research launched in 2018 that was commissioned by the Walton Household Basis, PeopleForBikes and BikeNWA.

“Using bicycles advantages our financial system by way of recreation, transportation to and from work, tourism and bicycle-related gross sales and companies,” mentioned Graham Cobb, president and CEO of the Better Bentonville Space Chamber of Commerce. “Creating a wealthy bike using tradition in our communities is a monetary and development magnet for our financial system.”

Media Contact:

Joe Quinn 
Government Director – Arkansas Good Roads Basis 
479-426-5931 

About Good Roads are Secure Roads

Good Roads are Safe Roads is a year-long marketing campaign to lift group consciousness of roadway legal guidelines for cyclists and motorists alike, making certain safer roads for everybody. It’s a collective effort to assist educate our rising inhabitants of cyclists, motorists, and pedestrians concerning the legal guidelines, security and relationships of our roadways.

About Arkansas Good Roads Basis

The Arkansas Good Roads/Transportation Council was established in 1975 as a 501(c)(3) non-profit, tax-exempt and tax-deductible group. The aim of the Basis is to advertise ample funding and financing for the planning, improvement, development and upkeep of a secure and environment friendly freeway, highway, road and bridge system that facilitates statewide financial development, thus growing private-sector job creation and retention.  

Associated Photographs

good-roads-are-safe-roads.png
Good Roads are Secure Roads
Good Roads are Secure Roads Emblem

Associated Hyperlinks

Watch the recorded livestream of the Good Roads are Safe Roads stakeholder virtual kick-off meeting.

Read the BBC Research & Consulting study titled “Economic and Health Benefits of Bicycling.”

SOURCE Arkansas Good Roads Basis

https://www.frebike.com

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