Demand outpaces native bicycle makers
O2O BICYCLE SHOW:
The Taiwan Bicycle Present subsequent yr is to be on-line to offline, with boards, audio-visual conferences and livestreaming of the offline occasions
By Angelica Oung / Employees reporter
Native bicycle makers anticipate demand to proceed outpacing provide as a consequence of orders triggered by the COVID-19 pandemic, with some firms seeing orders again up by way of subsequent yr.
“Subsequent yr is all full by way of orders. Our lead time on elements is one yr,” Big Manufacturing Co Ltd (巨大機械) chairwoman Bonnie Tu (杜綉珍) instructed a information convention in Taipei organized by the Taiwan Exterior Commerce Improvement Council (TAITRA) to announce subsequent yr’s Taipei Cycle Present.
The pandemic has diminished bicycle provides and elevated demand world wide, Robert Wu (吳盈進), chairman of KMC (Kuei Meng) Worldwide Inc (桂盟國際), one of many world’s greatest bicycle chain makers, instructed reporters.
“Perceive that from February to Might the entire bicycle-making nations on this planet have been successfully at a standstill, with solely a two-month provide of elements at hand — this brought about an enormous scarcity,” Wu mentioned.
“We’re nonetheless within the course of of creating up that scarcity,” he mentioned. “We’ve not even begun to satisfy the virus-related improve in demand for bicycles. These orders should stand in line and wait.”
Merida Business Co Ltd (美利達) chairman Michael Tseng (曾崧柱) mentioned that the “explosion in demand” is a “glad drawback.”
Beset by virus-related manufacturing and retail points, all bicycle exports, aside from electrical bicycles, within the first seven months of this yr declined by 29.7 % to 905,000 models from 1.28 million models in the identical interval final yr, knowledge compiled by the Taiwan Bicycle Affiliation confirmed.
Electrical bicycle exports rose in that very same interval to 410,000 models from 339,000 models a yr earlier, affiliation knowledge confirmed.
The US is the biggest export marketplace for all bicycles, aside from electrical bicycles, accounting for 38.2 % of the market, whereas the Netherlands is the biggest export marketplace for electrical bicycles, accounting for 33.6 % of the market, the info confirmed.
“I might run our manufacturing strains across the clock if I may, however we face a ten % labor scarcity,” Tu mentioned, including that many international employees haven’t been allowed to return to Taiwan as a consequence of illness prevention efforts.
After being canceled this yr, the Taipei Cycle Present is to return subsequent yr as an O2O, or on-line to offline, occasion, TAITRA president and chief govt officer Walter Yeh (葉明水) mentioned.
“Whereas it’s, in fact, greatest for patrons to take part in particular person, we are going to ensure that they get all the data they want digitally,” he mentioned, including that the council would assist native companies with on-line advertising and marketing and promotion.
Electrical bicycle gross sales have been particularly robust, rising 21 % yearly within the first seven months, regardless of virus-related provide points and retail bottlenecks, Yeh mentioned.
Though a shift to digital promotion has been hastened by the pandemic, Tu mentioned that she expects the modifications to learn bicycle makers over the long run.
“As a substitute of flying journalists to information occasions, we are able to merely provide them with the data on-line after which ship a pattern bicycle to them to check,” she mentioned.
The Taipei Cycle Present is to happen from March 3 to March 6 subsequent yr on the Taipei Nangang Exhibition Middle’s halls 1 and a couple of.
Taipei Cycle On-line, which is to debut on March 3 and proceed for one month, is to incorporate boards, audio-visual conferences and livestreaming from the offline present.
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