Regardless of electrical bikes gaining an ever rising share of the motorbike market, Ducati is throwing chilly water on the concept of a Ducati electrical motorbike.
That stands in stark distinction to feedback made by Ducati’s CEO Claudio Domenicali in 2019.
Lower than two years in the past, Domenicali hinted that Ducati had already begun work on an electrical motorbike and that the world may anticipate to see progress quickly:
“The longer term is electrical, we’re not removed from beginning collection manufacturing.”
These feedback despatched shockwaves across the business as followers raced to think about how a Ducati electric motorcycle might look.
However now Ducati seems to be distancing itself from any type of electrical progress within the close to future.
The corporate’s VP of International Gross sales and Member of the Board Francesca Milicia just lately explained that electrical bikes aren’t within the firm’s plans:
“Will we produce an electrical Ducati quickly? No. We expect that for the type of machine we produce now, an electrical motorbike can’t assure the pleasure, the vary, the burden, and so on., that Ducati riders anticipate.
We’re additionally wanting rigorously at different options for zero or minimal emissions, comparable to artificial gas. Different manufacturers in our group comparable to Porsche are it and it’s one thing we’re within the medium time period.”
Milicia didn’t utterly shut the door on a possible Ducati electrical motorbike, claiming that the corporate remains to be open to the chance sooner or later:
“We’re pondering and dealing on electrical. We’re a part of a gaggle that’s going shortly in direction of electrification and it’s a great alternative for Ducati.”
Milicia’s feedback come at a time when electrical bikes are beginning to provide stiffer competitors to gas-powered bikes. Whereas nonetheless hampered by larger prices, electrical bikes provide vital efficiency benefits due to their extraordinarily excessive low-end torque.
As battery expertise has progressed, electrical bikes like these from fellow Italian motorbike producer Energica at the moment are offering ranges as high as 400 km (248 mi).
A latest examine additionally discovered that over half of all young motorcycle riders view favorably a switch to electric motorcycles, although many are nonetheless delay by the upper costs.
A brand new wave of affordably priced electrical bikes may change that although. Bikes such because the SONDORS Metacycle have entered the marketplace for as little as $5,000, probably eradicating one of many final boundaries of entry to bigger scale adoption of electrical bikes.
New market entries from Asia such as the NIU RQi electric motorcycle are anticipated to place additional stress on the gas-powered motorbike business as electrical motorbike costs proceed to drop.
Ducati might not be prepared to supply an electrical motorbike but, but when they don’t shift their EV plans into larger gear quickly they might be left as nothing greater than an attire firm in a number of years.
FTC: We use earnings incomes auto affiliate hyperlinks. More.
Subscribe to Electrek on YouTube for exclusive videos and subscribe to the podcast.