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E-scooter startup Unagi launches storefront in Bird’s backyard –

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E-scooter startup Unagi launches storefront in Chicken’s yard –

Santa Monica has a heated historical past with e-scooter corporations, which whereas beloved by many are sometimes accused of inflicting litter, accidents, and lawsuits. David Hyman, the CEO of e-scooter startup Unagi, believes the launch of an Unagi storefront on Abbot Kinney marks a brand new chapter within the Westside’s relationship with these common scooters. The shop, which opens at present in competitor firm Chicken’s yard, will permit prospects to purchase or buy a subscription to its light-weight foldable scooters.

Given the rise in complaints towards dockless e-scooters and the hygiene considerations of the pandemic, extra individuals are opting to purchase their very own units over utilizing scooter-sharing apps. The opening of Unagi’s storefront comes on the heels of a Sunday announcement that Santa Monica-based Chicken will begin promoting its new Chicken Air scooter on-line and at Goal.

“L.A. has all the time been an enormous marketplace for us. I believe it’s floor zero epicenter for electrical scooter tradition and Abbot Kinney is my favourite avenue in the USA of America,” stated David Hyman, the CEO of Unagi.

The Chicken Air retails at $599 whereas Unagi’s scooters promote for $840 for the single-engine mannequin and $990 for the two-engine mannequin. Unagi scooters are additionally accessible for a $34 a month yearly subscription or a $39 a month month-to-month subscription. The Unagi retailer is positioned a mere ten minute drive from Chicken’s headquarters in Santa Monica and from the Santa Monica storefront that Lime, one other e-scooter competitor, opened and subsequently closed in 2018.

“Unagi is constructed to a different commonplace. We cost much more for them however you get what you pay for. Our scooters are made out of carbon fiber and magnesium. It’s extremely light-weight for the facility and the facility that we now have is double that of a Chicken Air. If you would like torque to go up any hill or actual acceleration we’re the perfect recreation on the town,” stated Hyman.

The brick and mortar retailer will give prospects the chance to check out the scooters earlier than buying a tool or a subscription. If subscribers encounter any mechanical points Unagi will present a alternative scooter inside 24 hours. The subscription service additionally consists of insurance coverage towards theft.

The pandemic has supplied an enormous increase to the e-scooter market and plenty of new private scooter fashions are popping up along with Unagi and the Chicken Air.

“Chicken Air was born out of the groundswell of assist we’ve seen this yr for modeshift and micromobility as people more and more demand sustainable, socially-distant transportation options for his or her lively life,” stated Scott Rushforth, Chief Car Officer at Chicken, in a Sept. 20 press launch.

Unagi scooters have been available on the market since 2018, however gross sales have skyrocketed in current months. U.S. gross sales tripled between the primary and second quarter of 2020 and worldwide gross sales elevated by 590% between Q2 in 2019 and 2020.

“We predict that the worldwide scooter market shall be a couple of $35 billion greenback market by 2025,” stated Hyman. “We consider that one-third of that market shall be from scooters which are bought and owned, one-third of the market shall be subscription, and one-third of the market shall be experience sharing leases on the road.”

Clara@smdp.com

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