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Energica finds success in US where its electric motorcycle sales soar

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Energica finds success in US the place its electrical motorbike gross sales soar

If you happen to needed to think about the hardest attainable market situations for the already tentative electrical motorbike business, having your operations ceased as a result of your nation was main Europe in a world pandemic may be close to the highest. However one way or the other that has barely phased Energica, who’s now touting spectacular gross sales numbers not simply in Europe, however within the US as effectively.

After returning to semi-normal operations in its manufacturing facility on the finish of final month, Energica has simply shared new gross sales figures for its electrical bikes.

Because it seems, the US is turning into one among Energica’s important markets. The corporate lately introduced that 41% of their latest gross sales originated from the US.

Of these, round 50% of the bikes have already arrived within the US and are anticipated to be delivered within the coming days.

Energica’s deliveries have taken a specific hit throughout the COVID-19 pandemic, coming as one thing of a one-two punch after a surge in demand at the beginning of the year had already elevated strain on the corporate’s supply schedule.

In reality, Energica claimed that within the first two months of 2020, the company sold more electric motorcycles than in all of 2019.


Now that Energica has returned to operations, it’s working to make deliveries on the remainder of the bikes it offered earlier than the lockdown started. In response to the corporate, round 23% of all excellent orders have been delivered, they usually count on to finish all of their present order deliveries by this July.

A key driver for the rise in demand for Energica’s bikes in 2020 has been the introduction of its new larger-capacity batteries, first displayed at the 2019 EICMA Milan Motorcycle Show last November. Electrek had a front-row seat when Energica rolled out its new 21.5kWh battery packs, a rise of round 60% in comparison with its earlier batteries.

The bigger batteries are rated for metropolis ranges of round 400 km (249 mi), with freeway ranges at just below half of these figures.

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Electrek’s Take

You’ve bought handy it to Energica. Like all Italian companies, they simply went by a tricky interval throughout the COVID-19 pandemic that ravaged their nation. However the pace with which they’ve returned to work and their rising gross sales numbers communicate for themselves about Energica’s restoration.

Energica in fact isn’t the one Italian electrical motorbike firm, although Engerica’s gross sales figures and publicity from occasions like MotoE electric motorcycle racing assist them overshadow smaller Italian electric motorcycle companies like Tacita, even when such corporations are also expanding into the US market.

The larger query for me is that this: “When will different Italian motorbike corporations get up and see what Energica’s success might imply for them?”

Ahem… I’m taking a look at you, Ducati. You’ve dangled the prospect of a Ducati electric motorcycle in front of us before. I believe it’s time Energica noticed some actual electrical sportbike competitors from their fellow countrymen.

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