Halfords sees electrical bike and scooter gross sales up 230% | Enterprise
Halfords has launched its buying and selling replace for the 20-week interval to twenty first August, with biking like-for-like income up 59.1%.
There was development throughout all product classes, the retailer stated, with a rise of 76% in Halfords’ efficiency biking enterprise, Tredz. Gross sales of latest merchandise have been up 114% within the interval, with the brand new Carrera vary a “notable spotlight”.
Chief govt officer Graham Stapleton stated gross sales of electrical bikes and scooters have been up 230% year-on-year.
The retailer has additionally delivered development in biking companies, up 17.5% within the 20-week interval, boosted by its free 32-point bike verify and the Authorities’s Repair your Bike Voucher scheme.
“This 20-week buying and selling interval began on 4th April and subsequently coincides with probably the most important impacts of COVID-19 within the UK,” stated Stapleton. “Our primary precedence has all the time been the well being, security and wellbeing of our colleagues and prospects, and on behalf of our Board, I wish to categorical my honest gratitude to our devoted colleagues and dependable prospects for his or her help and endurance throughout such a difficult time.
“We’re happy to have delivered a robust buying and selling efficiency through the interval. We have now been in a position to transfer shortly so as to capitalise on the continued sturdy demand for biking merchandise, with gross sales of electrical bikes and scooters up 230% year-on-year, whereas biking companies have been boosted by our free 32-point bike verify and the Authorities’s Repair your Bike Voucher scheme. We have now additionally seen a return to development in our motoring enterprise, pushed by a rise in automotive journeys and by a excessive degree of demand for staycation-related merchandise akin to roof bars and roof packing containers.
“It has been particularly encouraging to see our investments in key strategic initiatives each drive, and allow, such a resilient efficiency, permitting us to capitalise on beneficial market shifts. Within the final 12 months, we’ve got tripled our funding within the ongoing improvement of our net platform to allow a dramatic shift to on-line ordering, with gross sales up 160% year-on-year and representing 54% of complete income within the interval. We have now additionally reaped the advantages in motoring companies of a extra scaled operation, a Group net platform, a best-in-class digital working mannequin in our garages and a brand new media marketing campaign to boost consciousness of our distinctive proposition. And our strategic deal with B2B channels continues to drive sturdy double-digit development.
“Nonetheless, there may be nonetheless important uncertainty across the impression of COVID-19 and the macro-economic setting within the coming months, and consequently, we’re cautious on the outlook for the rest of this 12 months. Wanting additional forward, we’re assured within the long-term technique of our enterprise and within the development prospects of the biking and motoring markets by which we function.”
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