By Paul R. La Monica, CNN Enterprise
(CNN) — Harley-Davidson is making an attempt to draw a brand new era of riders at a really younger age. The long-lasting bike firm introduced Tuesday that it was shopping for StaCyc, which makes two-wheel electrical bikes for youths.
StaCyc has two fashions — the 12eDrive and 16eDrive — that the corporate describes as “the right selection for little rippers” between the ages of three and seven.
The bikes have a high velocity of about 10 miles per hour and promote for a spread of $649 to $699.
Harley-Davidson mentioned in a press release that Harley-Davidson branded variations of StaCyc’s two fashions will likely be accessible at choose Harley-Davidson sellers in america within the third quarter of 2019.
“The StaCyc workforce shares the identical imaginative and prescient we have now for constructing the subsequent era of riders globally and we consider that collectively, we could have a big affect in bringing the enjoyable and delight of using to children in every single place,” mentioned Heather Malenshek, Harley-Davidson senior vice chairman of selling and model, within the assertion.
Harley-Davidson is growing its bets on electrical autos as gross sales of conventional bikes sluggish.
The corporate has already introduced plans to launch the LiveWire premium electrical bike this fall. Additionally it is creating different electrical bikes that it plans to begin promoting in 2021.
Harley-Davidson wants new progress alternatives as the corporate struggles to cope with tariffs from the Trump administration which have damage earnings.
Gross sales and income are anticipated to fall this 12 months and income is simply anticipated to rebound barely in 2020.
Shares of Harley-Davidson have rallied this 12 months with the remainder of the market, rising 10% up to now in 2019. However the inventory is buying and selling almost 20% beneath its 52-week excessive.
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