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Harley-Davidson cancels HOG Magazine, brings back The Enthusiast title

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Harley-Davidson cancels HOG Journal, brings again The Fanatic title

Harley-Davidson has pulled the plug on HOG Journal, and is re-introducing The Fanatic, its earlier title aimed on the MoCo devoted.

In a press launch, Harley-Davidson mentioned it was bringing again The Fanatic, the title of the corporate’s in-house journal from 1916 by means of 2008. In 2009, The Fanatic was merged with HOG Tales (the titles ran collectively from 1984-onwards), melding the 2 into HOG Journal. Now, HOG Journal is gone, and Harley-Davidson is claiming the title of longest-continuously-printed-motorcycle-magazine for the US market (Motorcyclist, based in 1909, has been digital-only for a few years now).

Whereas it’s not one thing most non-Harley riders will choose up steadily, Harley-Davidson’s in-house journal has a large readership at residence and world wide. H-D claims a 500,000-issue print run within the US, and one other 150,000 points abroad. The Fanatic will publish 4 instances a 12 months, and there can be a digital model in addition to print variations.

The primary situation sees a entrance cowl dedicated to Lengthy Method Up, the latest Argentina-to-LA journey from Charley Boorman and Ewan McGregor, debuting subsequent week on Apple TV+. See extra particulars within the official press launch under.

Press Launch

HARLEY-DAVIDSON RE-LAUNCHES THE ENTHUSIAST™ MAGAZINE

A Re-Designed Publication to Encourage Riders and Have a good time Bike Tradition

MILWAUKEE (September 09, 2020) – Harley-Davidson is re-launching The Fanatic™ journal as a print and digital journal designed to showcase motorbike tradition and the using way of life by means of the lens of the Harley-Davidson model. Initially revealed by Harley-Davidson from 1916 to 2008, The Fanatic journal will substitute HOG® Journal because the official publication of Harley-Davidson Motor Firm and can turn into extra extensively obtainable by means of different distribution channels.

“That is the return to an amazing custom,” mentioned Jochen Zeitz, Harley-Davidson President and CEO. “We consider at present The Fanatic title is extra related than ever. In a 12 months when so many individuals have been caught inside, we passionately consider in inspiring riders and aspiring riders to get out on this planet to rediscover journey by means of socially-distanced using.”

The primary new situation of The Fanatic journal seems in america this week with a canopy story that includes Ewan McGregor and Charley Boorman, stars of the brand new Apple Unique collection “Lengthy Method Up,” premiering Friday, September 18 on Apple TV+. The collection follows the epic motorbike journey McGregor and Boorman skilled on a 13,000-mile journey aboard two Harley-Davidson® LiveWire™ electrical bikes by means of South America, Central America and Mexico.

Printed 4 instances yearly, with a circulation of greater than 500,00 print copies in america plus 150,000 copies internationally, The Fanatic journal is probably the most broadly circulated motorbike journal on this planet. First revealed by Harley-Davidson in 1916, The Fanatic journal was among the many first shopper motorbike magazines in print, though Germany’s Motorrad (1903), Italy’s Motociclismo (1914), and Motorcyclist journal (1909) in america preceded it.

From 1984 till 2008, Harley-Davidson produced two separate publications for house owners and riders, The Fanatic journal and HOG Tales journal. In 2009 they had been merged below the HOG Journal title into one new journal that drew content material inspiration from each publications.

With the motion of Motorcyclist to a digital format in 2018, the Fanatic journal, together with the HOG Journal years, stays the oldest constantly printed motorbike journal in america.

All Full and Life Harley Proprietor Group members will proceed to obtain a complimentary subscription to The Fanatic journal as a part of their membership advantages. Free App variations of the journal are additionally obtainable for iOS and Android telephones and tablets. Harley-Davidson can be exploring new methods to ship the print journal in america, together with by promoting single copies of the journal on the H-D® eCommerce website and thru restricted retail institutions, together with at Harley-Davidson™ dealerships and choose boutique motorbike outlets. For extra data and historical past about The Fanatic journal, go to h-d.com/fanatic.

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