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Harley-Davidson Re-Launches The Enthusiast Magazine

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Harley-Davidson Re-Launches The Fanatic Journal

Press Launch | September 11, 2020

A Re-Designed Publication to Encourage Riders and Rejoice Bike Tradition

It is a press launch from Harley-Davidson…

Milwaukee, WI (September 09, 2020) – Harley-Davidson is re-launching The Fanatic™ journal as a print and digital journal designed to showcase bike tradition and the using life-style by the lens of the Harley-Davidson model. Initially revealed by Harley-Davidson from 1916 to 2008, The Fanatic journal will change HOG® Journal because the official publication of Harley-Davidson Motor Firm and can change into extra extensively out there by different distribution channels.

“That is the return to an excellent custom,” mentioned Jochen Zeitz, Harley-Davidson President and CEO. “We consider right now The Fanatic title is extra related than ever. In a 12 months when so many individuals have been caught inside, we passionately consider in inspiring riders and aspiring riders to get out on the planet to rediscover journey by socially-distanced using.”

The primary new difficulty of The Fanatic journal seems in america this week with a canopy story that includes Ewan McGregor and Charley Boorman, stars of the brand new Apple Authentic sequence Lengthy Method Up, premiering Friday, September 18 on Apple TV+. The sequence follows the epic bike journey McGregor and Boorman skilled on a 13,000-mile journey aboard two Harley-Davidson® LiveWire™ electrical bikes by South America, Central America and Mexico.

Harley-Davidson Re-Launches The Enthusiast Magazine

Printed 4 instances yearly, with a circulation of greater than 500,00 print copies in america plus 150,000 copies internationally, The Fanatic journal is essentially the most broadly circulated bike journal on the planet. First revealed by Harley-Davidson in 1916, The Fanatic journal was among the many first shopper bike magazines in print, though Germany’s Motorrad (1903), Italy’s Motociclismo (1914), and Motorcyclist journal (1909) in america preceded it.

From 1984 till 2008, Harley-Davidson produced two separate publications for homeowners and riders, The Fanatic journal and HOG Tales journal. In 2009 they had been merged underneath the HOG Journal title into one new journal that drew content material inspiration from each publications.
With the motion of Motorcyclist to a digital format in 2018, the Fanatic journal, together with the HOG Journal years, stays the oldest repeatedly printed bike journal in america.

All Full and Life Harley Proprietor Group members will proceed to obtain a complimentary subscription to The Fanatic journal as a part of their membership advantages. Free App variations of the journal are additionally out there for iOS and Android telephones and tablets. Harley-Davidson can be exploring new methods to ship the print journal in america, together with by promoting single copies of the journal on the H-D® eCommerce web site and thru restricted retail institutions, together with at Harley-Davidson™ dealerships and choose boutique bike outlets. For extra info and historical past about The Fanatic journal, go to h-d.com/enthusiast.

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