Harley-Davidson in search of Indian producer tie-up amid…
Harley-Davidson has been courting loads of hypothesis in current weeks as we watch for extra particulars to emerge about its dubbed ‘Hardwire’ technique aimed toward reversing the fortunes for the ailing American bike model.
Kicked off by the elimination of Matt Levatich as President and CEO to get replaced by Jochen Zeitz earlier this yr, the brand new helmsman is overseeing a significant overhaul aimed toward getting Harley-Davidson again within the black after a protracted decline in gross sales and income that has accelerated over the past 12 months.
Although Harley-Davidson is maintaining its playing cards near its chest, Zeitz himself has intimated the corporate pays nearer consideration to its core demographic, seemingly a turnaround from the current efforts to forge new paths with fashions just like the LiveWire electrical bike and the upcoming Pan America ADV.
Nonetheless, with the Bronx streetfighter on the backburner for now – and presumably axed altogether – and different fashions seemingly dealing with the chop to ‘trim the fats’ from an intensive vary, Harley-Davidson is also in search of extra tie-ups to assist drive prices down throughout the board.
The newest speak comes from India, a market which Harley-Davidson is rumoured to be exiting after struggling to determine itself as a drive due to excessive asking costs and a subsequent lack of demand.
Nonetheless, RideApart says the plan may very well be to discover a new native companion to collaborate with in manufacturing. Such a transfer is a nicely worn path for western producers, with BMW teamed with TVS, whereas Bajaj Auto companions with KTM and can start creating fashions with Triumph quickly too.
The agency seemingly most engaging could be Mahindra & Mahindra, which is behind the current revival of Jawa – a model that has some parallels with H-D – and doesn’t presently have a high-profile companion to assist set up the ex-BSA model globally.
At present Harley-Davidson has a manufacturing facility in Bawal, however this may very well be both shut down or taken on by one other producer.
Such rumours would supply some credence to the notion that Harley-Davidson needs to focus on its main cruiser enterprise. Certainly, whereas fashions just like the not too long ago spied Chinese language-developed Harley-Davidson 338R bare is definitely at odds with its US vary, it’s seen as an essential mannequin to develop gross sales in Asia the place smaller displacement bikes rule the gross sales charts.
Harley-Davidson might subsequently delegate sure fashions to native companions to develop and construct in its identify to maintain the model international, whereas liberating up time and spend to get its main US and European enterprise to get again on observe.