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Hot Wheels x SUPER73 unveil instantly collectible, limited edition e-bike and die-cast

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Scorching Wheels x SUPER73 unveil immediately collectible, restricted version e-bike and die-cast

Irvine, CA –Information Direct– SUPER73

SUPER73® – the American life-style journey model specializing in electrical motorbikes – has partnered with Scorching Wheels, the worldwide powerhouse chief of auto tradition, to create the Scorching Wheels x SUPER73-RX.

Scorching Wheels x SUPER73-RX restricted version e-bike out there at present

Accessible in a strictly restricted version of simply 24 items, these distinctive SUPER73-RX e-bikes have been constructed to permit the largest SUPER73 followers to have a good time the unimaginable legacy of Scorching Wheels. Because the world’s main automobile franchise, Scorching Wheels is the #1 promoting toy globally, participating followers by immersive dwell occasions, digital gaming and is the #1 rated Boys Toy Model on YouTube. As such, the collaboration is assured to turn out to be an on the spot and extremely sought-after collectible for followers of each California-based manufacturers.

The undertaking is predicated on the SUPER73-RX, which is the electrical bike firm’s flagship mannequin. The RX is provided with many industry-leading options, akin to a strong 960 watt-hours battery with 4 using modes chosen by way of the SUPER73 smartphone app. It additionally has a strong four-piston aluminum entrance brake caliper, an inverted and adjustable coil spring fork with air help, in addition to an adjustable rear mono-shock, all housed in an aluminum-alloy body.

Extremely limited edition Hot Wheels x SUPER73-RX e-bike only available from www.super73.com

Extraordinarily restricted version Scorching Wheels x SUPER73-RX e-bike solely out there from www.super73.com

Constructing on this extremely succesful platform, the collaboration bikes have been totally personalized to have a good time the affect of Scorching Wheels on two- and four-wheel tradition. It begins with a singular livery, which shall be instantly recognizable to Scorching Wheels followers, combining the well-known emblem with distinctive orange and blue graphics.

Moreover, the bikes function a customized embroidered Scorching Wheels version seat and handlebar pad created by bike {industry} leaders, Saddlemen. Using extra specialist suppliers, the Scorching Wheels x SUPER73-RX shall be fitted with Ruffian ATV Lock-on grips by ODI, plus Stamp 1 Giant pedals by Crankbrothers.

Additional customized additions from SUPER73 embrace a singular, slotted stainless-steel panel that provides quantity between the body rails. There are additionally black battery/tank pads, a black chain, yellow-tinted headlight and distinctive SUPER73 BDGR tires with brass rims.

“We’re extremely excited and honored to accomplice with the enduring Scorching Wheels model for the discharge of the restricted version Scorching Wheels x SUPER73-RX. For many years, Scorching Wheels has captured the creativeness of each the younger and the younger at coronary heart. They usually proceed to push the boundaries of creativity, driving in the direction of the longer term whereas all the time remaining true to their roots,” stated Aaron P Wong, Co-founder & Chief Model Officer at SUPER73.“We created the Scorching Wheels x SUPER73-RX to have a good time the unimaginable legacy of Scorching Wheels, however have higher hopes that our collaboration will encourage the subsequent technology of trailblazers.”

To finish the collaborative undertaking, each buy of the Scorching Wheels x SUPER73-RX will embrace a collectible Scorching Wheels diecast of a SUPER73 Ford Bronco journey automobile. Designed and manufactured by Scorching Wheels, the Bronco graphics match the RX. The Scorching Wheels automotive may also be bought individually at choose Scorching Wheels retailers.

“For greater than 53 years, Scorching Wheels has confirmed its affect in automotive, motorcycle and popular culture with unimaginable designs, unmatched efficiency and world-class collaborations in motion sports activities and past,” stated Ricardo Briceno, Vice President of Franchise Advertising at Mattel. “Working with the passionate and proficient group at SUPER73 has been a rare journey, and we hope that these superbly designed Scorching Wheels x SUPER73-RX electrical bikes, in addition to these premium die-casts, will encourage automobile followers of all ages to take pleasure in a chunk of true Southern California life-style.”

The restricted version Scorching Wheels x SUPER73-RX is on the market to order beginning on August 9, 2021 solely from super73.com. The web site additionally has full product particulars and specs.

EDITOR’S NOTE

VIDEO – A video that includes the Scorching Wheels x SUPER73-RX is on the market to share right here: youtu.be/SPBQ1EyUhzI

IMAGES – A collection of high-resolution pictures together with the Scorching Wheels x SUPER73-RX e-bike and Scorching Wheels Bronco die forged is on the market right here: dropbox.com/sh/84ci1vabt0xibs9/AAA3qNZ-hlcPGOh7A6OAfcKja?dl=0

ABOUT MATTEL

Mattel is a number one world toy firm and proprietor of one of many strongest catalogs of youngsters’s and household leisure franchises on this planet. We create progressive merchandise and experiences that encourage, entertain and develop kids by play. We interact shoppers by our portfolio of iconic manufacturers, together with Barbie®, Scorching Wheels®, Fisher-Value®, American Lady®, Thomas & Pals®, UNO® and MEGA®, in addition to different fashionable mental properties that we personal or license in partnership with world leisure corporations. Our choices embrace movie and tv content material, gaming, music and dwell occasions. We function in 35 places and our merchandise can be found in additional than 150 nations in collaboration with the world’s main retail and ecommerce corporations. Since its founding in 1945, Mattel is proud to be a trusted accomplice in empowering kids to discover the surprise of childhood and attain their full potential.

ABOUT SUPER73®

SUPER73® is an American life-style journey model based mostly in Orange County, CA that develops merchandise to assist fuse bike heritage with youth tradition. Based in 2016, SUPER73 has shortly grown into one of the crucial recognizable electrical automobile manufacturers on this planet with a passionate buyer base together with A-list celebrities, skilled athletes, and plenty of extra. For extra info, go to super73.com or on social media @super73.

Contact Particulars

SUPER73

Christiana Mullen

+1 714-659-4883

christiana@super73.com

ID Company

Greg Emmerson

greg@theidagency.com

Firm Web site

https://super73.com

View supply model on newsdirect.com: https://newsdirect.com/news/hot-wheels-x-super73-unveil-instantly-collectible-limited-edition-e-bike-and-die-cast-955837244

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