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KTM bicycles now in India: ‘Boom in premium bicycle sector to continue post-pandemic’

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KTM bicycles now in India: ‘Growth in premium bicycle sector to proceed post-pandemic’

The variety of premium bike manufacturers is on the rise in India and now, KTM Bikes are right here. We obtained in contact with the CEO, AlphaVector to know extra in regards to the Austrian premium bikes and the way forward for biking in India.

Bicycles are catching on in India, a lot in order that now we now have extra premium manufacturers current and retailing right here than ever earlier than. The pandemic acted as a catalyst in pushing the pedals for the section within the nation and as we’ve been advised, mass-premium and premium bike section has grown greater than the mass class. To know extra about what the longer term holds for two-wheeled mobility with out engines in India, we obtained in contact with Sachin Chopra, Co-Founder & CEO, AlphaVector India Pvt Ltd, on the event of the corporate launching KTM Bikes within the nation.

Sachin Chopra begins by telling us about what scale of design analysis goes into premium. With solely a seat six inches lengthy and 5 inches extensive, a motorcycle should be capable of modify to the rider by way of body design and geometry, and these are the areas AlphaVentor has been focussing on for its merchandise. The corporate has been current within the Indian market since 5 years now, retailing mass-premium bikes. Presently, the bicycle business in India is dominated by the mass-premium bikes at 65 %, the mass section takes 30 % and the premium bike section takes 5 %.

AlphaVector gives an omnichannel retail mannequin which incorporates a web based market and dealerships as properly for dealing with after-sales meeting and upkeep. The corporate gives what it calls 91Cares programme below which it covers customisation, meeting, and upkeep.

Concerning the progress of the bicycle market, Chopra explains that the general market stood at $3 billion, together with bicycles and spares, in 2019 earlier than the COVID-19 pandemic broke out. The market has now swollen to $4 billion (bicycles and spares), of this $500 million makes up the mass bicycles, $2.4 billion are mass-premium, and $100 million are premium bikes (Rs 30,000 and above).

You may additionally like: Triumph Motorcycles introduces its first e-bike as UK prepares for surge in bicycle use amid COVID

Chopra explains that it takes about six months for a behavior to alter. We are actually within the ninth month of the pandemic and lots of people have already adopted a more healthy life-style with the addition of a bicycle to their each day regime. Habits like these will not be one thing folks will simply retract from and the bicycle pattern will proceed within the post-pandemic period as properly, particularly since bikes are actually not simply getting used for exercise or leisure but additionally for commutes.

Hybrid bikes are catching on extra since individuals are utilizing their bicycles for mobility as properly, combining health and commutes collectively. Holding this in thoughts, AplhaVector not too long ago additionally launched an electrical bicycle below the model title Meraki, which Chopra says has been highly regarded with consumers and has been attracting consideration from worldwide markets as properly.

Additionally learn: Trek FX4 Sport Review: Cycling to work isn’t such a bad idea afterall

AlphaVector will provide your complete vary of KTM Bikes vary in India of which some will probably be primarily based on orders obtained from prospects and a few can have a inventory maintained right here. The KTM vary of bicycles will probably be obtainable ranging from Rs 30,000 to Rs 10 lakh, which would come with light-weight bikes with full carbon-fibre frames match even for Tour de France event.

The corporate will retail its newly-launched KTM bikes by way of 100 choose dealerships out of 750+ robust community that it already has. AlphaVector had additionally been organising occasions to advertise the biking tradition and return to holding them once more as soon as the scenario with the pandemic improves.

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