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PeopleForBikes Announces Ravi Rajcoomar as Vice President of Business Network

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PeopleForBikes Publicizes Ravi Rajcoomar as Vice President of Enterprise Community

BOULDER, COLO (Jan. 21, 2021) — PeopleForBikes, the nation’s main bicycle trade commerce affiliation, is proud to announce the addition of Ravi Rajcoomar because the vp of the group’s Enterprise Community.

In his new function, Rajcoomar will serve on PeopleForBikes’ senior management group and information the group in creating an setting the place bicycling and the bike enterprise thrive.

“We’ve huge plans to higher serve the bike trade. Via further persevering with training alternatives, a sturdy analysis and statistics program, a proactive commerce agenda, electrical bicycle buy incentives and making a extra numerous, welcoming and inclusive bike trade, Ravi will lead us to repeatedly enhance,” stated PeopleForBikes CEO Jenn Cube. “Ravi has an in depth community in and out of doors of the bike trade and may help us study from different sectors. Throughout a time with a lot momentum for bicycling, Ravi will place us for much more progress.”

A lifelong bicyclist and a frontrunner with a ardour for getting extra individuals on bikes, Rajcoomar held senior positions at main bike trade corporations and led award-winning packages at Specialised, Cannondale, Zipp/SRAM, Garneau, Clif Bar and BMC earlier than his time at PeopleForBikes. He brings a wealth of occasions and group expertise together with work on the Summer season and Winter Olympics, the X Video games, UCI Nationwide Championships and lengthy historical past of native and regional group constructing.

Outdoors the bike trade, Ravi’s expertise consists of each model and company experience from Purple Bull, ESPN, NBC, Polaris, Seagate and Ford. His affiliation background consists of the Nationwide Affiliation of Sports activities Commissions and board positions with the Bicycle Touring Community and the Sunshine Sports activities Council.

“I’m delighted to hitch the PeopleForBikes household and lead a best-in-class group dedicated to getting extra individuals on bikes extra typically,” stated Rajcoomar. “I actually imagine one of the best days of our bike trade and rider participation are forward of us and can ask my mates and colleagues to reply the decision to help us in making biking higher for everybody.”

Along with managing all elements of PeopleForBikes’ strong Enterprise Community, Rajcoomar will oversee the group’s authorities relations and coverage groups. He’ll leverage years of information to have interaction the bike trade and work to prioritize the wants of PeopleForBikes Coalition members in coverage initiatives and organizational packages. He can even work with trade leaders and employees to develop and enhance PeopleForBikes’ enterprise intelligence by way of knowledge insights and analytics.

Rajcoomar’s place will instantly help the Bicycle Product Suppliers Affiliation Commerce Affiliation Committee (BPSA TAC) and oversee the administration of BPSA TAC subcommittees.

Rajcoomar could be contacted with any inquiries at Ravi@PeopleForBikes.org.

About PeopleForBikes

PeopleForBikes is making biking higher for everybody by uniting hundreds of thousands of Individuals, 1000’s of companies and tons of of communities to make each bike trip safer, extra accessible and extra enjoyable. When individuals trip bikes, nice issues occur. Be a part of us at PeopleForBikes.org.

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