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Progressive IMS Outdoors Reveals Legacy and All-New Experiences for the Powersports Community as 2021 Attractions are Announced

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Progressive IMS Outdoor Reveals Legacy and All-New Experiences for the Powersports Neighborhood as 2021 Points of interest are Introduced

SANTA MONICA, Calif.–()–At this time, the nation’s main shopper motorbike tour, Progressive IMS Outdoors, revealed an thrilling array of sights attendees can stay up for interacting with throughout the nine-stop tour kicking off subsequent month in Sonoma, California. Designed to supply immersive, hands-on experiences for fanatics of all ages and skills, every cease will host numerous returning fan-favorite sights, together with the Uncover The Experience program, IMS Classic, Journey Out!, J&P Cycles Final Builder Customized Bike Present, and extra, in addition to two and four-wheel demos from numerous exhibiting manufacturers. Tickets for every cease may be bought now at motorcycleshows.com.

“After over a yr aside, we’re so excited to be bringing the Powersports neighborhood again collectively,” stated Tracy Harris, SVP, IMS Outdoor. “Our aim is to showcase the various life and choices throughout the Powersports trade in enjoyable and alluring atmospheres. With our Tour’s new out of doors format, we’re thrilled to have the ability to deliver extra alternatives than ever to permit our attendees to actually work together with the merchandise and sport, not matter one’s age or talent degree.”

Uncover The Experience

Designed to introduce driving bikes to shoppers of all ages, the returning Discover The Ride initiative will present a wide range of interactions for attendees to study and develop their driving abilities in protected and managed environments. In partnership with Zero Bikes, the New Rider Course permits non-licensed motorcyclists to expertise, first-hand, the joys of two-wheels on speed-limited electrical Zero Bikes and study driving fundamentals from Motorcycle Safety Foundation (MSF) instructors.

New this yr to Uncover The Experience is the introduction of Strider within the Youngsters Zone and IMS’ partnership with All Youngsters Bike, opening the world of two wheels to fanatics as younger as two years previous.

Adjoining to Uncover The Experience is the Bike Business Council’s (MIC) Ride With Us Moto Intro expertise. The Moto Intro provides non-riders an opportunity to expertise the joys of their first journey inside 45 minutes. MSF RiderCoaches will information new riders by means of fundamental motorbike controls and assist them expertise their first journey in a closed-course setting. Moreover, at choose occasions indicated under, Harley-Davidson’s Invitation To Ride program may even be extending a hand to potential riders, delivering the chance to expertise the fundamentals of driving on a Harley-Davidson motorbike.

  • Texas: Texas Motor Speedway (Fort Value, TX – October 1-3)
  • Nashville: James E. Ward Agriculture Middle (Lebanon, TN – October 8-10)
  • Central Florida: SUN n’ FUN Campus (Lakeland, FL – October 15-17)


There will likely be ample alternatives alongside every Tour cease to hop on and journey each gas-powered and electrical bikes and bicycles from manufacturers together with FLX, Harley-Davidson, Indian, Kawasaki, Pedego Santa Rosa, Pushpak Motors, Rayvolt, Royal Enfield, Suzuki, Tern Bicycles, Yamaha, and Zero. Extra info on Road Demo Rides may be discovered here, and Electrical Bike Demo Rides may be discovered here.

At choose occasions on the Tour, Kawasaki and Yamaha may even provide Side by Side demos:

  • Northern California: Sonoma Raceway (Sonoma, CA – July 16-18)
  • Chicago: Goebbert’s Farm (Pingree Grove, IL – August 20-22)
  • Pennsylvania: Carlisle Fairgrounds (Carlisle, PA – September 10-12)
  • Atlanta: Georgia Worldwide Horse Park (Conyers, GA – October 29-31)
  • Southern California: Venue and Date TBA

Returning Points of interest

Returning this yr will likely be numerous fan-favorite sights, together with:

  • Adventure Out!: an area to buy, put together for the following trek or tour and find out about incorporating journey and journey right into a motorcycling life-style – now additionally together with RVing. A central campsite, surrounded by exhibitors, acts as a spot for training and discovery, with skilled riders and RVers sharing their tales and ideas. Whereas there, attendees can enter Explorify’s Journey Out! sweepstakes for an opportunity to win a South Africa Tour and a lifetime subscription to Rider Journal or a free three-day motorbike rental and decide up a duplicate of Rider Journal, your supply for touring, journey, and journey on two-wheels.
  • IMS Vintage: An IMS staple, Classic will likely be returning to every market, enabling attendees to rise up shut and private with the perfect basic and retro-style bikes from classic bike golf equipment throughout the nation.
  • J&P Cycles Ultimate Builder Custom Bike Show: The nation’s largest motorbike builder competitors, the J&P Cycles Final Builder Customized Bike Present will function a whole lot of bikes and tens of 1000’s in money and prizes throughout the Tour. Skilled and beginner builders are invited to compete at their native Progressive IMS Outdoor for money, prizes, and recognition.

Purchasing at IMS

Throughout the Tour, there’ll moreover be ample alternatives to discover manufacturers and make purchases within the following areas:

  • Charged at IMS: Charged at IMS introduces guests to the world of electric-powered “micro-mobility” autos with model displays and an electrical bicycle demo course or path.
  • SHIFT at IMS: This curated, lifestyle-orientated area is for riders looking for new and recognized manufacturers that emulate their life and values. A lounge sits on the middle of this area, giving guests an opportunity to socialize and chill whereas they store.
  • The Market: The Marketplace is an interactive retail area permitting you to the touch, take a look at, and purchase the newest gear, elements, and equipment from key aftermarket manufacturers. Specialists will likely be readily available to coach, introduce merchandise, reply questions and allow you to finalize your buy.
  • The Store: This can be a one-stop store for consumers trying to work on their autos and make updates to their rides. Go to The Store to buy elements, instruments, and equipment. See the occasion homepage for taking part manufacturers.
  • The Vary: On the coronary heart of IMS Outdoor lies The Vary, a spot for attendees to discover and store manufacturers to outfit them head to toe with gear, attire, and equipment, plus join with golf equipment and companies to reinforce their driving life-style. See the occasion homepage for taking part manufacturers.

Throughout the 9 stops of the Tour, every occasion will venture a special tone in step with the area’s life-style and tradition, together with features comparable to music and meals. Moreover, attendees of the primary occasion in Northern California can have the chance to journey the Sonoma Raceway monitor or ChampStreet course with the Yamaha Champions Riding School.

Complimentary Providers

Onsite, there will likely be Progressive Gear Check at each occasion and free motorbike and automotive parking, besides in New York Metropolis.

Join with IMS (#RidersUnite and #imsoutdoors):

About Progressive IMS Outdoor (motorcycleshows.com)

Progressive IMS Outdoor is an evolution of the Progressive® Worldwide Bike Reveals® tour’s almost 40-year stint that not solely transitions IMS from the standard conference middle setup to a brand new open out of doors expertise however may even create a festival-like environment that promotes fanatics of all ages and ranges to return collectively to higher have interaction with merchandise, one another, and the trade. Whereas persevering with its presence because the nation’s largest shopper motorbike tour, Progressive IMS Outdoor will assist the expansion of the powersports neighborhood by providing a singular expertise the trade has but to see. IMS Outdoor is organized by Informa Markets, a division inside Informa PLC, a number one B2B info companies group and the most important B2B Occasions organizer on the planet. To study extra and for the newest information and knowledge, go to www.informa.com.


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