Razor launches a brand new lineup of reasonably priced electrical scooters for adults
Razor, the corporate that helped kick off the scooter craze practically 20 years in the past, has simply unveiled a brand new lineup of reasonably priced electrical scooters for adults. The California-based firm is introducing three new fashions: the EcoSmart SUP, E300 HD, and the C25. Together with the just lately launched E Prime III, Razor is hoping to develop its footprint within the grownup scooter area, whereas additionally retaining its title as a reliable and recognizable model in a very saturated market.
Generally it looks as if there’s an arms race to launch the fastest, most rugged, most powerful e-scooter on the planet. Every week, I get pitches on scooters that may hit prime speeds of 30, 40, even 50 mph, with jumbo battery packs and twin motors besides. However there’s a trade-off. Clearly, they are often very harmful to trip. However it’s additionally the case that many of those high-powered two-wheelers retail for effectively over $1,000. That’s greater than most individuals are most likely prepared to spend on an electrical scooter.
Razor doesn’t need to play that recreation. The corporate’s quickest scooter, the seated E-Prime Metro, has a prime pace of 18 mph — which is on par with decrease pace choices like Fowl, Lime, and different shared scooter companies. Every of the three new fashions the corporate is unveiling right now have a prime pace of solely 15.5 mph, assuming a max load of 220lbs. That’s as a result of Razor doesn’t need to promote you pace; it desires to promote you a scooter — interval. Meaning slapping a price ticket on them that wouldn’t make most clients look twice.
“This class, between like $400 and $600, there’s numerous decisions on the market,” Ian Desberg, Razor’s head of design and growth, mentioned in an interview. “We wished to be aggressive with that, and but we wished one thing that was not solely completely different, however improved on that trip.”
Which isn’t to say that Razor’s scooters aren’t highly effective in their very own approach. For many individuals, 15.5 mph is loads of pace, particularly if the scooter is getting used for recreation or first-mile / last-mile transportation.
Up to now, Razor’s strategy to electrical scooters seems to be working — however largely within the youth market. Should you search “electrical scooter” on Amazon, the corporate’s EcoSmart, E90, and E200 fashions are among the many prime non-sponsored outcomes. Razor is now trying to lengthen that technique even additional into the grownup market.
“We now have these discussions in-house on a regular basis,” Desberg mentioned. “‘Does the Razor model transcend that authentic children aluminum kick scooter?’… We’re all the time confronted with that. That’s all the time an uphill battle.”
Razor’s new fashions might not have the catchiest names or the flashiest specs, however they are going to definitely attraction to these clients the place value is a prime concern. Right here’s a have a look at what the corporate is revealing:
- The EcoSmart SUP has 16-inch pneumatic entrance and rear tube tires and a large bamboo deck for higher stability. It encompasses a 350W motor, a prime pace of 15.5 mph, and a spread of 12 miles per battery cost. Razor gives the same mannequin for its dockless scooter sharing service, Razor Share. The EcoSmart SUP, which weighs 63 lbs, has a producer advised retail value of $449 and goes on sale in July. Simply try these wheels!
- The C25 (which thankfully is simply a working identify) is very sturdy and foldable, making it a great possibility for somebody trying to take their scooter on public transportation. A lead acid battery model, which can be out there subsequent yr, has as much as 11.25 miles of vary and a prime pace of 15.5 mph. The lithium-ion battery model has 15.5 miles of vary and may hit a prime pace of 15.5 miles. The C25 encompasses a 12-inch strong entrance wheel for stability, entrance and rear lighting for nighttime journey, an electrical dashboard, and a 250W rear brushless hub motor. It comes with a 36V lithium-ion battery and weighs 30lbs. A lead acid battery model can be out there subsequent yr. The scooter will go on sale in October for an MSRP of $399. The G2 model weighs 30 lbs, whereas the G3 clocks in at 40 lbs.
- Razor up to date its most economical and bestselling electrical scooter, the E300, with a hub drive motor. Razor says the E300 HD is a superb possibility for “leisure electrical scooter customers who like to make use of their scooters for a fast spin across the neighborhood or for enjoyable within the park.” It has a 250W high-torque brushless rear-wheel hub motor, a nine-inch pneumatic front-wheel and an eight-inch strong again wheel, twist-grip acceleration, and a hand-operated rear drum break. The E300 HD, which weighs 40 lbs, has a prime pace of 15 mph and a advised retail value of $289 when it hits the market this fall.
- The E Prime III, which was revealed earlier this yr, looks as if the mannequin most certainly to compete with the preferred fashions of scooter powerhouse Ninebot. With a 250W brushless hub-drive motor, LED headlight and brake-activated taillight, and a twin braking system, the E Prime III appears tailored for the city scooter lover who’s bored with shelling out money to scooter rental companies. It has a prime pace of 18 mph and a advised retail value of $399. And it virtually a featherweight at 24.2 lbs.