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Santa Cruz, Cervélo, Gazelle Bikes Join the PeopleForBikes Coalition

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Santa Cruz, Cervélo, Gazelle Bikes Be part of the PeopleForBikes Coalition

BOULDER, CO (Sept. 16, 2020) — Santa Cruz Bicycles, Cervélo and Gazelle Bikes are proud to change into new members of the PeopleForBikes Coalition, an industry-wide commerce group of greater than 270 bicycle manufacturers and suppliers united in enhancing bicycling throughout the usSanta Cruz CEO Joe Graney will be a part of the PeopleForBikes Coalition Board of Administrators and different govt management will be a part of varied PeopleForBikes subcommittees to work alongside different {industry} members in getting extra individuals on bikes and serving to information the route of the {industry}.“Our workforce has been impressed with PeopleForBikes’ work for a few years, not solely within the mountain bike area however for all sorts of bicycling and the {industry} as a complete,” mentioned Graney. “They characterize the bike {industry} in Washington, D.C. and only recently helped save the {industry} greater than $150 million in tariffs. Santa Cruz, our retailers and our prospects all instantly profit from their work and we wish to do our half by giving again and getting concerned.”Santa Cruz is already a frontrunner in bicycle advocacy efforts by means of their PayDirt program, a dedication to extend entry to trails by supporting native path constructing efforts. The corporate pledged $1 million over the following three years to assist fund path initiatives, native organizations, occasions and packages geared in the direction of creating and strengthening alternatives for individuals to get out and expertise their native trails.“Santa Cruz has an extended historical past of generosity and management in native bike advocacy and we’re excited to amplify these efforts on a nationwide stage,” mentioned PeopleForBikes CEO Jenn Cube. “We’re keen to mix their work with PeopleForBikes’ ongoing efforts for extra federal assist for bike initiatives and trails, funding for and defending public lands, higher entry for mountain biking and enhancing different leisure driving alternatives nationwide.”Royal Dutch Gazelle, a 128-year-old model primarily based within the Netherlands primarily targeted on e-bikes, seems ahead to supporting the continued momentum across the adoption of electrical bikes in North America in tandem with PeopleForBikes’ work to extend e-bike entry and enhance e-bike laws nationwide. “The speedy progress of electrical metropolis bikes must be supported by constant coverage and strong infrastructure,” mentioned Gazelle Bikes North America Basic Supervisor Ewoud Van Leewen. “Entry is important to adoption, and electrical bikes make driving accessible to a totally new phase of riders and extends what is feasible and not using a automobile. Giving individuals one other transportation choice for last-mile journeys and serving to cut back city site visitors congestion will probably be transformative for metropolis streets, neighborhoods and communities. Gazelle is worked up to associate with PeopleForBikes to assist and create infrastructure and safer streets for all.”Cervélo will even be part of the brand new partnership, benefiting the drop-bar targeted model by means of PeopleForBikes’ work to create safer roads for bikes — higher bike infrastructure and legal guidelines, slower pace limits, separated bike paths and extra.“Cervélo shares the PeopleForBikes worldview of creating driving enjoyable and secure for everybody,” mentioned Nick McAdams, Managing Director at Cervélo. “With our latest relocation to California, we wish to assist PeopleForBikes’ ongoing efforts in Washington, D.C.”PeopleForBikes seems ahead to working with Santa Cruz, Gazelle Bikes and Cervélo and their retailers throughout the U.S. to make biking higher for everybody.Extra About CervéloBased in 1995 in Toronto, Canada, Cervélo’s mission is to make riders quicker. From the excessive Alps within the Tour de France to Queen Ka’ahumanu Freeway on the Large Island, Cervélo makes high-performance bicycles raced all around the world. Be taught extra at cervelo.com.Extra About Gazelle BikesRoyal Dutch Gazelle’s historical past could be very a lot the historical past of the bicycle as a preferred technique of city transportation. Their unique Dutch type consolation bike gained over the hearts of cyclists within the Netherlands 128 years in the past. In the present day, Gazelle’s design legacy and ongoing expertise enhancements have individuals all around the world falling in love once more. Holding courtroom on the forefront of innovation to make biking extra gratifying and accessible, Gazelle is an integral a part of Dutch biking heritage, and its future. Protecting cadence with as we speak’s world innovation with their new line of electrical bikes, Gazelle has positioned themselves because the benchmark for city mobility — historically and contemporarily. Be taught extra at gazellebikes.com.Extra About Santa Cruz Bicycles Santa Cruz Bicycles was based in 1994 in an area the dimensions of a single automobile storage in a former cannery in Santa Cruz, California. Our mantra since day one is to make nice bikes and have enjoyable doing it. So we get our kicks from doing the fitting factor by the riders, trails and communities by which we work and play. Bikes are a power for good and we do our greatest to share that message. Be taught extra at santacruzbicycles.com.Extra About PeopleForBikesPeopleForBikes is making biking higher for everybody by uniting tens of millions of people, 1000’s of companies and a whole bunch of communities. When individuals journey bikes, nice issues occur. Be part of us at PeopleForBikes.org.


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