Seat Mó e-scooter sharing service kicks-off in Barcelona
After launching its mobility model Mó in June, Seat is getting its first MaaS supply on the street. A fleet of 632 electrical scooters is now prepared for motion in Barcelona. Customers might leap on through an app that follows a subscription mannequin.
The Spanish Volkswagen subsidiary launched Seat Mó in June this 12 months however plans to enter the city mobility phase return to late 2019. Wayne Griffiths, Seat’s Advertising and marketing Director, then positioned the brand new model saying “With Seat Mó we wish to make micromobility accessible to everybody.” Additionally already then, Barcelona was on board, and Griffiths expanded that the service would “later be exported to giant components of the world”.
For now, Seat moved forward domestically and as deliberate. The model states the implementation of the Low Emission Zone (LEC) in Barcelona firstly of the 12 months had additionally performed a job within the resolution. An enlargement in different cities shouldn’t be imminent. A spokesperson advised us: “We are actually focussing on launching and establishing the service in Barcelona. Our metropolis can be our playground for brand spanking new mobility options earlier than we scale them up for the remainder of the world.”
So, its a house recreation of a showcase for Seat in the meanwhile. A spokesperson defined that town of Barcelona is concerned insofar because it allotted the632 licences for motosharing to Seat Mó.
The sub-brand localised additional as they developed the electrical scooters, or “motos” along with the Spanish producer Silence. The model prides itself with all-electric scooters branded ‘Made in Barcelona’ since 2012.
They developed two fashions for Seat that may run below the Mó label as Seat Mó eScooter 125 and Seat Mó kick scooter 65. Lucas Casasnovas, now the top of the model, describes the massive motorised mannequin as “equal to 125cc output”. 125 additionally designates the vary, Mó claims.
Seat advised electrive that each one 632 e-scooters which have now turn into accessible throughout the Catalan capital are of sort 125, so the moto model. Nonetheless, the corporate claims to run the smaller kick scooters as properly.
In any case, Mó is gearing for intensive use as they provide longer-term subscriptions. To see the way it works, fast-forward to about one minute into the video. We just like the element of the cellular pouch on the handlebar that permits for navigation utilizing your cellphone.
Again to the subscription mannequin – customers can lease e-scooters for an entire week or months like a short-term leasing contract. Reserving the usage of a scooter for every week prices 75 euros or 200 euros monthly and 150 euros monthly for quarterly leases.
CEO Casasnovas highlighted that “client habits are evolving in the direction of pay-per-use providers. The brand new subscription mannequin makes it potential to have a automobile completely accessible to the person, however with out incurring related prices resembling parking, insurance coverage or upkeep.”
The corporate has additionally applied the weekly and month-to-month subscription format for its two kick-scooter fashions. The smallest eKickscooter 25 prices 15 euros per week or 40 euros monthly. The brand new eKickscooter 65 may be rented for 25 euros per week or 75 euros monthly.
Our request to specify whether or not the app permits riders to pay-per-ride as with different ride-sharing providers was answered with sure. The value for short-term leases is 0,26€/minute when in use, and 0,09€/minute when in pause, stated Mó.
For charging the fleet, the Seat spokesperson advised electrive, “we maintain the truth that the batteries are promptly substituted and charged in a charging hub within the metropolis. Our eScooters have a battery swap system with a trolley that permits them to be modified shortly and virtually seamlessly, to maintain the automobile on the street with minimal downtime.” With reference to long-term use, Seat advised us: “Customers that get a subscription for longer time obtain a full pack that additionally features a weekly battery change.”
With reference to the pandemic state of affairs, Seat Mó took half in a European analysis mission referred to as CAMS (COVID Tailored Motosharing Providers) financed by the European EIT City Mobility programme. Led by Seat, Elisava, the College College of Design and Engineering of Barcelona, and Nano-Care have been on board with the latter supplying a sanitising resolution that helps maintaining the e-scooters clear.