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Squarespace Blasts Off With Cosmic Campaign Aimed at Entrepreneurs

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Squarespace Blasts Off With Cosmic Marketing campaign Aimed toward Entrepreneurs

“We had been creating an idea impressed by starter-pack memes that showcased how our suite of merchandise are important components of the toolbox to get any concept off the bottom,” says Ben Hughes, Squarespace vice chairman of artistic. “The concept of ‘starter packs’ was ‘Launch Kits,’ and so we had a marketing campaign that would encourage and likewise assist our prospects execute.”

“The job of the long-form movie is to encourage and entertain. The job of the ‘Launch Package’ spots is to convey the message again right down to earth in a enjoyable approach,” Hughes says. “We needed to create fast character research that give folks the exact toolkit wanted to place one thing new into the world.”

With its gaudy results and can-do spirit, “Launch It” remembers “Make It Real,” Squarespace’s large marketing campaign from final yr. By means of by way of visible panache, aspirational thrust and audacity, the brand new work soars a lot increased.

It is going to run within the U.S., U.Okay, Australia and Canada in broadcast and on-line, with OOH components showing in choose cities.

CREDITS

“Launch It” Model Anthem Movie

CLIENT / IN-HOUSE AGENCY: SQUARESPACE

CEO: Anthony Casalena
CCO: David Lee
Model Design Director: Gui Borchert
Inventive Manufacturing Director: Sandra Nam
Freelance Producer: Marisa Wasser
Artwork Director: Ben Hodgins
Freelance Copywriter: JC Abruzzi
Sr. Enterprise Affairs Supervisor: Kiersten Bergstrom

PRODUCTION / RESET

Director: Ian Pons Jewell
DOP: Mauro Chiarello
Govt Producer: Deannie O’Neil
Line Producer: Jon Adams

EDIT / WHITEHOUSE POST

Editor: Tobias Suhm
Assistant Editor: Nick O’Neil
Govt Producer: Joanna Manning
Producer: Jordan Stricklin

VFX / TIME BASED ARTS

Govt Producer: Tom Johnson
VFX Producer: Jo Gutteridge
VFX Supervisor: Sheldon Gardner
Shoot Supervisor: Jim Radford
Color Grading: Simone Grattarola
2D Group: Leo Weston, Adam Paterson, Stephen Grasso, Will Robinson, Linda Cieniawska, Grant White, Manolo Perez, Matt Shires, Richie White, Ollie Ramsey
3D Leads: Sam Osborne, Federico Vanone
3D Group: Ben Cantor, Mike Battcock, Walter How, Zoe Sottiaux, Ihor Obukhobvskyi, Joffrey Zeitouni, Ian Baird, Emma Malric
Design: Stephen Ross

MUSIC, SOUND DESIGN, MIX by Q DEPARTMENT

“Launch Kits” Model & Product Work

CLIENT / IN-HOUSE AGENCY: SQUARESPACE

CEO: Anthony Casalena
CCO: David Lee
VP – Inventive: Ben Hughes
Inventive Manufacturing Director: Sandra Nam
Inventive Director: Mathieu Zarbatany
Inventive Manufacturing Supervisor: Amy Kommatas
Inventive Producer; Katie Flynn
Sr Artwork Director; Alex Thompson
Employees Copywriter: Clare Anderson
Artwork Director: Gina Kim
Copywriter: Niamh Grunfeld
Sr. Enterprise Affairs Supervisor: Kiersten Bergstrom

PRODUCTION / SOMESUCH

Director: Raine Allen Miller
DOP: James Blann
Govt Producer: Molly Griffin
Line Producer: Lucy Gossage

EDIT / COSMO ST & TRIM

Editors: Elise Butt and Matt Newman
Assistant Editor: Ben Elkaim
Govt Producers: Noreen Kahn, Maura Woodward
Producer: Tatayana Alexandra

COLOR / CHEAT

Colorist: Jack McGinity
Head of Manufacturing: Louise Baker

VFX / UNTOLD

Inventive Director: Ben Cronin
VFX Leads: Alex Kulikov, Azma / Ahmed El-Azma
Producer: Tom Igglesden
VFX Artists: Tom Moreland, Fabrizio Ghiso, Pavel Vicik, Bence Varga, Sebastian Mayer, Cameron Johnson, Jacob Wolf, Florian Rigollet, David Forcada

MUSIC, SOUND DESIGN & MIX / Q DEPT

Music, Sound Design & Combine
Q Division

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