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Sur Ron issues clarification about Segway electric dirt bike, promises more

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Sur Ron points clarification about Segway electrical grime bike, guarantees extra

Earlier this month, we broke the information that Segway was getting into the electrical powersports market with the model’s first electrical grime bike.

That’s regardless of Segway creating its model largely round its highly rated electric scooters over the previous couple of years.

And as the pictures of Segway’s eDirt Bike began to come out, we and everybody else have been left scratching our heads a bit.

“Isn’t {that a} Sur Ron electrical bike?” requested many.

There was a whole lot of confusion swirling round, and apparently it turned sufficient that Sur Ron issued an announcement on the matter to reply questions.

Sur Ron or Segway? Each, apparently!

Sur Ron launched the 45 mph (72 km/h) Light Bee electric bike practically two years in the past to excessive acclaim, and has since adopted up with designs for bigger and higher-powered 60-plus mph (100-plus km/h) electrical bikes and grime bikes just like the White Ghost and Storm Bee.

As we beforehand reported, Segway is definitely the biggest shareholder in Sur Ron, and thus leveraged that relationship to assist it enter the electrical powersports market.

We spoke with Julie Tang, Segway’s director of selling, about Segway’s eDirt Bike:

We are attempting to proceed creating cool merchandise, futuristic merchandise, as a way to increase our portfolio to attraction to outside adventurers along with metropolis dwellers. We wish to hold increasing our current buyer base and provides them extra choices.

Sur Ron then defined in an announcement how they’ve helped Segway begin that product line enlargement, in addition to the way it’s useful to Sur Ron, making a win-win state of affairs for each corporations:

“In 2019, Sur-Ron obtained the funding from Segway. With the impartial operation, Sur-Ron was in a position to perform cross model product cooperation with the assistance of Segway’s model channels and different sources. This can be a win-win cooperation. Segway has enriched its product line on the market degree. Then again, Sur-Ron can shortly transcend the restrictions of ‘startup,’ turn into extra skilled fields, create a extra complete product matrix, and usher in its personal speedy improvement interval!”

At current, the primary mannequin of cooperation between Sur-Ron and Segway is the prevailing Sur-Ron ‘gentle bee,’ which redefined the cross-border electrical motorbike with an incomparable light-weight physique and intensely sturdy trafficability and portability. It vastly reduces the edge of beginning, develops a brand new means of enjoying off-road bikes, and turns into companion whereas exploring and discovering new roads, so that everybody can benefit from the enjoyable of off-road and exploration simply. In simply two years, ‘gentle bee’ has entered into greater than 32 international locations and offered greater than 10,000 units.

In an effort to conform to Segway’s model picture and product tonality of ‘science and know-how/sports activities/main/innovation/nature,’ Segway’s model of sunshine bee has made a customization of the entire automobile coating, and with Segway’s personal APP interconnection, and has superior into the North America and China market with the brand new mannequin quantity and title of ‘Segway’ model.

And Sur-Ron’s model of ‘gentle bee’ will proceed to be offered within the current market and channels, and Sur-Ron will go on getting ready and supply extra optionals to higher serve the loyal Sur-Ron followers. In the meantime, we’re additionally getting ready to supply some surprises to all of the Sur-Ron followers in 2020, if every thing goes properly.

Electrek’s Take

Would a Sur Ron by some other title experience as candy?

Sure, I feel it might.

So mainly, right here’s the rub. It appears like what we’ve right here is a kind of symbiotic relationships all of us realized about in biology class.

Sur Ron bought a giant injection of money from the Segway funding that helped take it to the subsequent degree (and possibly performed a giant half in creating that superior 68 mph (110 km/h) Sur Ron Storm Bee electric bike). And in return, Segway bought majority stake in Sur Ron and a fast solution to enter the electrical powersports trade.

Now the 2 can leverage their expertise collectively and do what every does finest. Segway can market the hell out of those bikes and get them into shops, malls, driveways, and garages whereas Sur Ron can carry on creating excessive efficiency, low value electrical bikes and bikes that mix well-executed designs with high quality that exceeds their value tags.

Looks as if a winner to me.

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