Ampler Bikes has simply launched its newest gross sales figures in addition to its plans to proceed its European enlargement with a view to develop its e-bike market.
The Estonian-based firm produces a spread of electrical bicycles targeted on commuter roles.
Ampler’s electric bikes are well-known for his or her mixture of light-weight designs and upper-tier bicycle parts. The bikes are additionally so stealthy that they don’t even appear like electrical bikes, as you’ll be able to see within the picture above.
New figures launched by the corporate present that Ampler grew its income by 115% year-over-year in 2020 – a year that saw massive growth in e-bike adoption around the world.
Germany is the most important marketplace for Ampler, and income in that nation alone grew by 136% in 2020. Demand was pushed largely by a big shift away from public transportation in the course of the COVID-19 pandemic.
At a time when many corporations had been compelled to put off a lot of their workers, Ampler grew its headcount from 45 to 85 between the corporate’s German and Estonian places of work. Ampler claims it plans to double that quantity by the tip of this 12 months.
Ampler has plans to bolster its spectacular development by increasing its European operations, as the corporate defined in a press release offered to Electrek:
“Ampler intends to maintain its quick development charge in Germany whereas increasing in different markets, akin to Switzerland and the Netherlands the place the corporate has plans to open flagship shops in 2021.”
Ampler’s second German showroom was opened final spring in Cologne, and the corporate seems intent on rising its bodily retail house because it eyes a return of consumers to bodily storefronts.
Even so, one in every of Ampler’s greatest benefits in the course of the pandemic was that it additionally operated a direct-to-consumer (D2C) mannequin. The corporate reported that round 90% of its income was generated from gross sales on its web site.
With shutdowns throughout Europe typically forcing showrooms to shut, the corporate was capable of proceed promoting and delivering e-bikes through its D2C mannequin.
The whole electrical bicycle trade has confronted rising issues during the last 12 months, ranging from pressure to raise prices to a shortage in customer service as e-bike sales skyrocketed.
However Ampler’s CEO and cofounder Ardo Kaurit remains to be optimistic in regards to the firm’s outlook:
“We imagine in quick paced however sustainable development. Though the bicycle trade basically will more than likely proceed to face challenges by way of body and element availability in 2021, we imagine in our set-up.”
Ampler has additionally been increasing its operations on different fronts, together with a new video series in regards to the biking trade and making ready to construct a brand new carbon-neutral manufacturing unit in Estonia, anticipated to start development later this 12 months to switch the corporate’s present Tallinn manufacturing unit.
By constructing its e-bikes domestically in Estonia, Ampler has been capable of keep a stage of high quality management that isn’t potential with abroad manufacturing.
We tested out the Ampler Stellar late last year, a fantastically constructed electrical metropolis bike, and the standard is kind of apparent.
You possibly can see that bike in my evaluation video beneath.
FTC: We use earnings incomes auto affiliate hyperlinks. More.
Subscribe to Electrek on YouTube for exclusive videos and subscribe to the podcast.