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TVS Motor Company appoints Timothy Prentice as Vice President for design

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TVS Motor Firm appoints Timothy Prentice as Vice President for design


on Tuesday appointed Timothy Prentice, a globally famend bike designer, as its vice-president for design. Prentice brings with him an expertise of 35 years in bike designing, venture administration and product improvement. His appointment was anticipated, TVS stated, to spice up its capacity to remain forward of speedy adjustments in design tendencies and preserve its aggressive edge in future expertise.


Prentice specialised in superior design planning, and his expertise in designing high-performance electrical autos (EV) would take the corporate’s EV line-up design to the following stage, TVS stated.



Director and Chief Govt Ok N Radhakrishnan stated: “We’re delighted to have Timothy Prentice becoming a member of us to supervise design options for future mobility. Tim has all the time crafted trendy and galvanizing designs throughout his profession as a designer and a frontrunner of world groups. He has been a thought chief within the areas of electrical motorcycling and future mobility options. I’m assured that Tim will enormously improve our capacity to deliver our design philosophy to the following era of autos. His huge expertise will advance TVS’ long-standing design focus to fulfill the quickly altering wants of our esteemed clients on this dynamic new period.”


By his design studio ‘Motonium Design Inc’, Prentice has labored on design, venture administration and artistic path for purchasers like Mission Motors, Triumph Bikes, Polaris, Windecker Plane, BMW Motorrad, Aprilia, Honda R&D, Disney Studios and Yamaha. He’s credited with designing the long-lasting bikes like Triumph Thunderbird (2009) and Triumph Pace Triple (2011). The Mission Motor’s Mission R (2010) electrical bike additionally gained him and his agency accolades, together with the distinguished Pink Dot and Core 77 Industrial Design Awards. Prentice’s involvement within the venture resulted within the Mission R being hailed as a shocking electrical race bike with a design that imbibes the racing ethos of Mission Motors.


Prentice started his profession with Honda R&D, Raymond, the place he was chargeable for idea design improvement of bikes, ATVs and PWCs. He holds a Bachelors of Science diploma in Industrial Expertise from California State College. He additionally graduated with distinction, prime of the category, in Artwork Heart School of Design, Pasadena, California, the place he was awarded the primary “William Mitchell” scholarship for ‘Excellent Promise in Transportation Design’.

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