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What to Expect From LiveWire, Harley-Davidson’s Electric Motorcycle Brand

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What to Count on From LiveWire, Harley-Davidson’s Electrical Bike Model

Final month, Harley-Davidson introduced it was launching LiveWire as a separate brand devoted to electrical bikes, with the primary LiveWire-branded mannequin to be revealed July 8. Now that we’re about midway there, we thought we’d check out latest developments from the LiveWire model, and what we will count on at subsequent month’s launch.

Focus on this story extra at our H-D LiveWire Forum

First, a recap on what Harley-Davidson says LiveWire, the model, will likely be. In Jochen Zeitz, chief government officer of Harley-Davidson’s personal phrases: “by launching LiveWire as an all-electric model, we’re seizing the chance to guide and outline the market in EV. With the mission to be probably the most fascinating electrical motorbike model on the planet, LiveWire will pioneer the way forward for motorcycling, for the pursuit of city journey and past. LiveWire additionally plans to innovate and develop expertise that will likely be relevant to Harley-Davidson electrical bikes sooner or later.”

LiveWire will function primarily out of two totally different hubs, in Harley’s house base of Milwaukee, Wisc., and in Silicon Valley, Calif., at a middle known as “LiveWire Labs.” The brand new model will work with collaborating sellers from Harley-Davidson’s in depth vendor community, however will even open its personal devoted EV showrooms.

The brand new LiveWire emblem eschews any of Harley-Davidson’s conventional iconography. As a substitute of a Bar and Protect, we’ve an L and W stylized as a sequence of angled strokes.

Bike.com can now affirm that the primary of those LiveWire-owned showrooms will likely be at Canoga Park in Los Angeles, Calif. During the last couple of weeks, Harley-Davidson posted a number of job listings for the Canoga Park location, together with for a dealership common supervisor, gross sales guide, upkeep technician, finance lead and workplace supervisor. Clearly, H-D intends to get this new dealership arrange for subsequent month’s launch. Harley-Davidson additionally not too long ago posted a number of EV-related software program and engineering jobs for each of its hubs.

So, what can we count on from subsequent month’s launch? All Harley-Davidson has confirmed to date is that the “first LiveWire branded motorbike” will likely be introduced July 8. The bike’s first public look was alleged to happen the subsequent day on the Worldwide Bike Present in Irvine, Calif. The Progressive IMS has since been pressured to reschedule that occasion as the unique venue was not out there. Harley-Davidson hasn’t mentioned something official, however we count on the July 8 announcement is continuing as deliberate, with the general public debut probably going down on the subsequent IMS occasion, July 16-18 at Sonoma Raceway in Sonoma, Calif.

Assuming the July 8 occasion will happen, it’s nonetheless unclear what will likely be revealed. The best guess is the that the primary LiveWire-branded motorbike is… the LiveWire. Technically, Harley-Davidson hasn’t formally introduced the 2021 LiveWire (we’ll name it by its mannequin code “ELW” from right here on to keep away from confusion), although it has proven photographs of the ELW with the sub-brand’s new emblem. On the corporate’s press web site, nevertheless, the ELW continues to be proven with final yr’s colours and Harley-Davidson branding. It stands to purpose that LiveWire will reveal the 2021 ELW with extra colour choices subsequent month.

If that was it, nevertheless, it might be fairly underwhelming. Extra attention-grabbing could be if Harley lastly put certainly one of its electrical idea fashions into manufacturing.

Probably the most intriguing of those ideas is a “middleweight” electrical mannequin that may current a extra reasonably priced choice than the $30k ELW. Harley-Davidson had beforehand proven two sketches of this mannequin. The primary is on the left within the composite above, and the second is proven under.

On this later sketch, the mannequin is labeled “EDT600R”, which probably stands for “Electrical Filth Tracker.” The EDT600R as soon as held a outstanding place on the long run fashions part of Harley-Davidson’s web site, however as we were first to notice, the sketch was quietly eliminated sooner or later late final yr.

May the EDT600R be the primary LiveWire-branded mannequin? Whether it is, we suspect it received’t have the identical flat tracker styling because the sketches depict. Styling its first bike with design cues from the corporate’s flat observe historical past could be a step backward if Harley-Davidson is intent on establishing LiveWire as its personal model. As we identified with the brand new emblem, LiveWire seems to be setting its personal path within the business. A redesigned mannequin with the identical bones could also be extra probably.

A second candidate is the filth bike-inspired light-weight idea, certainly one of two Harley-Davidson debuted on the X Video games in 2019. Harley-Davidson has made little point out of the idea since then, however we will affirm that growth continued, with a few patent purposes filed in 2020. One patent was for the swingarm concentric electrical motor and one other for sustaining a stability between drive torque and regenerative braking.

Harley-Davidson electric dirt bike patent

With it’s giant, skinny wheels and light-weight body, the idea seems extra like a bicycle however its throttle grip and stuck pegs technically makes it a motorbike and a candidate to be the main focus of subsequent month’s launch.

A 3rd candidate, and one we imagine is probably to return subsequent month, is the opposite idea Harley-Davidson confirmed at X Video games. With extra of a scooter kind issue, one can debate whether or not this nonetheless counts as a motorbike, however it does go well with LiveWire’s said focus of the city market.

We are able to additionally affirm that growth on this electrical scooter progressed to the purpose that Harley-Davidson registered the designs for what seems to be a production-ready mannequin.

Focus on this story extra at our Electric Motorcycle Forum

We’ll know for positive what Harley-Davidson has deliberate for the LiveWire model on July 8. Till then, we’ll preserve an eye fixed out for any additional developments.


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